Ratify, qualify or devise an organisational aim (goal or mission) in simple, honest terms that will be understood by the widest audience
Define the strategic objectives necessary to achieve the aim of the organisation
Relate the strategic objectives to all aspects / departments of the organisation
Define the next, contributing level of achievement required to fulfil the strategic objectives Sell the process of cascading strategic objectives to all those involved and gain their agreement
Manage the process throughout the organisational within an acceptable time scale
Define short and medium term targets that will achieve long term, strategic objectives
Modify and cascade strategic objectives in line with changes to the organisation's needs